Behance has by far been my most successful platform, where I currently have over 74k followers(Thank you!! ♡). I created an account in 2013 and fell in love instantly, it feels professional and it doesn’t seem to have the same algorythms as Facebook. It also seems to be the place where many companies look for talent to hire – I’ve had several fun opportunities from there, so if you’re freelancing creative or looking for talent, hopefully this could be helpful for you as well!
Beside stating the obvious(that you need high quality content), and a bit of luck, I’ve decided to share 5 tricks that helped me step up the game and grow my amount of followers. Here they are:
Be generous and reply to your comments
When you comment on someone’s project, that project will be seen by all your followers, since you can track everyone’s activity. Return the favour and make sure to also respond to as many comments as you can. Don’t be afraid to comment on others work. Make sure to write something thoughtful though, and don’t just comment:
“Nice work! Check out my portfolio please!”
You want to start a genuine and interesting conversation, which will create a nice and friendly atmosphere, and people will in return, be interested in your own art! Also, when you comment on your own or others projects, they get bumped up in your follower’s news feeds, just like a forum thread! This way, you and others gain more exposure, it’s a win-win situation!
Update your projects
This goes hand in hand with the previous tip. Your project gets bumped whenever you add more content to your own projects. Your followers will get notified, and may be curious to check it out! Just don’t spam ◠◡◠
Add new projects frequently
Many of your followers has allowed e-mail notifications whenever the artist
publishes a new project – awesomeness!
Add “behind the scenes- content, tutorials, and videos
Oh I love those kind of things! My favorite part of a movie or game is always the “behind the scenes” stuff. So inspiring! I try to do the same, trying to post videos of my progress, save steps of my sketches and explain how they were made, which has been appreciated by many ◠◡◠
If you make impressive work that appeal to others, the team behind Behance may actually feature your work! The ones that tend to get in the spotlight are projects with lots of content. Put some love into designing the layout of your project. A fantastic example of this is my friend Victorior, his projects are always neatly put together – something I need to improve!
Yeah, that’s pretty much what I’ve learned works for growing an audience on Behance! I hope you found them useful and got you inspired ♡